Pivot East: The Date is Rapidly Approaching

Pivot East is this year’s edition of the region’s premier mobile apps / developer competition conference held successfully in 2011 under the name Pivot 25. It will culminate in a pitching conference on 5th and 6th June 2012.

The competition has five categories, each with five finalists pitching to a rich audience for a 10,000USD prize money per category winner.

Pivot is an m:lab initiative to bring focus on the Mobile developer and entrepreneur community in East Africa. This year’s theme is Innovation and Enterprise.

The ticket price is Kshs 7,300 and can be purchased in a number of ways.

Here are the finalists in each category:


Get-it! App
An App that Facilitates restaurant goers to know the location of restaurants on the go. By Sail Ltd

Dairy Sacco App
A mobile credit tool on agricultural cooperatives that provide inputs and merchandise to their members on credit against produce deliveries. By Infocentra Ltd

SMS Offline and Online virtual Market place
A platform that integrates money transfer and delivery of goods and services. By Bei Nafuu Ltd

Easy Order

SMS based ordering and supply chain management application that simplifies the way customers order for goods from manufacturers and distributors. By Easy Order Operations

SMS Based Health Insurance Members Verification

Verification system for health insurance of members when they go to access services at hospitals.By Multics Systems Co.Ltd


Enables users especially football fans to place and collect bets. By Squad Digital Ltd

A racing game set on the busy Nairobi highways. By Planet Rackus Ltd

A chat app by Dotideas Technology Ltd

Angry Kenyans
A satirical mobile game aimed at mocking the Villains in the daily life of Kenyans by Xema Labs Ltd

Tough Jungle
An action game app with an African jungle setting by Elan Telemedia Ltd


An SMS-based study solution for students, teachers, and schools by M-Prep Ltd

An ed-tech initiative that is focused on Primary School education by Elimu Foundation

A digital storytelling portal by The Kuyu Project

Brooder poultry monitoring using a mobile phone by MLFocus (U) Ltd

An application which provides weather updates and agricultural advice to farmers by Osca Connect Ltd


Location based service that enables its users to find the nearest Financial and Retail services. By Space Kenya Networks Ltd.

Mafuta Go
Helps users find the nearest fuel stations with the prices and Services that best suit their needs, by AppsDivision Ltd

6ix degrees
A system that allows users to back up all their contacts and later restore them when need arises, by Binary Science Ltd

An app that enables users manage security of their possessions by Fomobi Solutions

An application for Verification of documents legitimacy by Mobilab Ltd


A mobile commerce platform that is agnostic to mobile network operators by MobiKash Afrika Limited

An App based on the use of Mobile Money to send bulk payment from a group to the MFI by Software Group Ke Ltd

An App that unites mobile money and micro-finance by offering financial collaboration by Zege Technologies Ltd

Streamlines the process of receiving and managing payments at schools through M-Pesa by Fomobi Solutions

A platform that helps informal financial self-help groups and savings clubs digitize their information management and record keeping by Bityarn Consult Company Ltd

My Two Cents?

None of these ideas are new! Ideas are really worth nothing, it’s the action that counts. They are all good ideas, but they must be nurtured and there must be a business case for each. How the idea will be pitched to the judges will also matter a lot in selecting the eventual winner of USD 10,000 per category.

The winners of Pivot 25 last year were incubated at mLab, where in a year’s time they should have results to show for it. Have they? Did mLab carry out an audit of its ‘incubatees’ to see how well they are doing? Will this be discussed at Pivot East in two weeks time? We need to learn from the last year and see how we can improve this year. I’d like to see at least one success story present at this year’s Pivot East. Or 5 success stories!

About mShop


M-Shop was one of the apps that won last year. It is a utility app for buying bus, movie, event tickets among others. Guess what? It is currently selling Pivot East tickets!

Get the app by going to mshop.co.ke/download and try it out today!

You can also follow the app on twitter @mshopKenya and like the Facebook Page for updates and offers.

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